HeyJaredComplicated Conversations
Complicated Conversations is a reflective audio series documenting the middle of building Complicated Co. premium clothing brand.For the next twelve months, we’re recording what it looks like to try and make this work...
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 20, 2026
- Audience
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- Earliest in this view
- Sep 4, 2026
Latest episodes
Structure — The First Year on the High Street, with Caroline Creba (opens the original)
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A year ago Caroline Creba spent her life savings opening a bespoke jewellery showroom on Knowle High Street — with gold at a record high and the economy in a state. This is what the first year actually looked like. The Tuesday afternoons with nobody through the door. Closing Mondays. The £5,000 welder that brought people in and turned into £25,000 of sales. Hiring before she felt ready. Hitting a £25k-a-month target she’d filed under “years away.” And the line that should be on every founder’s w
Car Conversations: Ep 4: Growth — When Did You Last Review Your Pricing? (opens the original)
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A loaf of bread goes up every year. Your prices should too. A short one from the car on why raising prices feels harder when it’s your own business, the small nudges that won’t lose you a customer, and why I still hate charging for advice. Car Conversations — real thinking from the road, from business consultant Jodie Horgan. 🔗 Sunday Briefing 🔗 Watch on YouTube
Car Conversations: Ep 3: Growth, Selling & Imposter Syndrome (opens the original)
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This week's Car Conversations is about Growth, and specifically about the moment imposter syndrome shows up around money. Jodie talks honestly about always being rubbish at charging, why the instinct to just nurture and help people for free gets in the way of running a sustainable business, and the voice that says "as if someone's going to pay that to get my advice." If you've ever undercharged, hesitated over a price, or given your best thinking away for free because it felt easier than asking
People — Imposter syndrome: getting away with it, with Aggy. (opens the original)
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Aggy has been self-employed for exactly ten years, has good self-esteem, and still dreams about someone turning up to tell her she has to move out of her own house. That's the version of imposter syndrome we talk about here — not the LinkedIn one. We get into the first time she named it, why it hits in one specific area rather than everywhere, the clients she talked herself out of approaching, and what she actually does now when a thought starts picking up speed. The line to take away: don't let
Car Conversations: E2 Stop selling, start educating (opens the original)
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This week's car ramble is about sales — and why so many founders are brilliant at selling everyone else, and terrible at selling themselves. We don't think twice about raving about a product or a bit of advice someone gave us. But when it comes to our own business, suddenly "I am great" feels excruciating to say out loud. Here's what's worked for me: stop selling, start educating. Rather than telling someone what you do, tell them why it's good — the actual outcome for them. I use the boring exa
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