HeyJaredCommunicator's Guide to Social Impact
Dive into the art and science of social impact communication through interviews, featured campaigns, and insights.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Jul 8, 2026
Latest issues
How A Boy Band’s Fandom Became a Global Health Communication Network (opens the original)
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As communicators, we think about reach all the time. How do we help more people learn about this health topic? What messengers can help us reach our audience? We wonder why our messages, ones that keep people healthy, must compete in an information environment. But they do. So, we must learn how to play the online algorithm game. For this week’s issue, I want to share a case study that I recently learned about. It is an incredible example of everyday citizens mobilizing globally to get health me
The Career That Became a Calling (opens the original)
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I recently published an essay called When the Next Outbreak Comes, America Will Need its Health Communicators, where I reflected on the role of health communication in our nation’s outbreak preparedness. It was featured in The Public Health Workforce Is Not Okay publication, run by Dr. Katie Schenk. In it, I mentioned how the federal workforce cuts in 2025, including the ones that occurred at the Centers for Disease Control and Prevention (
6 Campaigns Conveying Big Social Issues through Familiar Formats (opens the original)
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Most public health data lives at the population level. It captures statistics that impact communities at large. The challenge is communicating that data so the problems feel personal. To make these types of issues land, we can’t just repeat a percentage or national average. We must shrink the distance between the statistic and the person receiving it while still maintaining the scale of the issue.I’ve noticed a cluster of campaigns doing exactly that. They are borrowing formats we already know b
Campaigns That Missed the Mark: What We Can Learn (opens the original)
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A golf company and a gym chain walk into a PR crisis. Neither meant to start a conversation about violence against women or racial stereotyping, but they did.Today, we are talking about unintended harm in marketing. Public health and social impact communicators spend their careers thinking about framing, stigma, and vulnerable populations. It’s why the review protocols for their campaigns can be extensive. They don’t want to accidentally cause harm. Consumer brands have these protocols too. Yet,
3 Campaigns Turning Ad Space Into Public Health Interventions (opens the original)
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As social impact communicators, we often think about how we can create content that disseminates a health message, drives health behavior, or addresses a social norm. We brainstorm ways we can strategically use communication to make the world healthier, safer, or more inclusive.However, I’ve started noticing that some organizations are redesigning the mechanisms that we use to get messages out themselves. They are transforming advertising spaces like billboards or digital screens into active pub
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