HeyJaredCommunicating Purpose with John Higginson
My name is John Higginson and I’m on a mission to revolutionise communications by focusing on the power of purpose.
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- Jul 15, 2026
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Amira Jehia — Founding Executive Director, drip by drip, (opens the original)
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A single pair of jeans can take thousands of litres of water to make. So why is water still treated as a footnote in fashion's sustainability strategies? On this episode of Communicating Purpose, Higginson Strategy and Eco Age CEO, John Higginson, is joined by Amira Jehia, Founding Executive Director of drip by drip , the first NGO in the world focused exclusively on water justice in the fashion industry. Tune in to hear: 💧 Why water justice is different from water efficiency , and who really be
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