HeyJaredCommercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth?
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
The Colour Conversation Every Brand Photographer Should Have Before a Shoot (opens the original)
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For a brand photographer, colour is quietly doing the selling on every logo, every website and every brand client, and most of us never chose it on purpose. Our guest works with colour for a living, and what she reveals about how people react to it will change how you look at your own branding. If you've ever watched a brand client arrive on shoot day in something that just doesn't work, there's a simple step that prevents it, and it happens long before anyone picks up a camera. You'll also hear
Local SEO for Brand Photographers: How to Get Found Before the Competition Does (opens the original)
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Most brand photographers lean entirely on their website to get found locally, and miss most of what actually decides who Google shows first. This episode is about everything else — the parts of local search that happen away from your website altogether, and how they work together to tell Google and AI search tools who you are and where you operate. You'll get a straight read on where photographers most commonly trip themselves up online without realising it, what Google actually rewards versus w
Why You Don't Have to Niche Down to Build a Thriving Photography Business (opens the original)
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If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial photographer whose brand clients span food, industrial, property, press and personal branding work across a huge stretch of the country — and asks the question most photographers with that wide a spread struggle to answer: how do you actually make it work? Cherry's answer draws on a career built well before she picked up a camera professionall
Posing and Directing Brand Clients: Three Simple Techniques for Natural, Confident Portraits (opens the original)
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If you've ever watched a client freeze the moment you point a camera at them, this episode fixes that. Marcus shares the system he uses to turn nervous, stiff brand clients into natural, confident portraits — no posing guide, no awkward instructions, just a handful of simple techniques that work with anyone in front of your lens. You'll learn how to get direction across without saying a word, why the shots your clients love most are rarely the ones you actually asked for, and the one prop rule t
Retainer Models for Photographers: Turning Clients Into Recurring Income (opens the original)
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Most photographers run their business one shoot at a time: land the job, deliver the work, then start chasing the next client from zero. This episode is about breaking that cycle and turning past clients into a source of steady, recurring income. Marcus and Sam cover two different ways to build repeat business into a commercial photographer's workflow, so you can pick whichever fits your client base best. The retainer model: a monthly or quarterly plan that replaces one-off invoices with a small
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