Commerce Untold
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live…
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
221. Why TikTok Shoppers Still Buy on Amazon with Tom Cochrane (opens the original)
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Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself. This episode tackles a problem every CPG brand now faces: platforms are getting more expensive, more competitive, and harder to attribute, even as consumer attention keeps fragmenting. Tom and Eitan dig into the halo effect between TikT
220. How Humor Became a Product Strategy with Oded Friedland (opens the original)
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Oded Friedland founded Monkey Business in 1994 after graduating from Bezalel with a degree in industrial design. A former three time European kneeboard surfing champion, he built a company on a simple idea: everyday objects can solve small problems while making people smile. The episode explores how Friedland turned humor into a repeatable design methodology rather than a one time gag, and why finding a good problem matters more than finding a clever solution. The conversation covers the shift f
219. How To Fix Retail Shelves with Amit Chachek (opens the original)
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Amit Chachek spent two decades building award winning visual effects for brands like Walmart and Coke before founding WeR AR, an augmented reality company built to fix the physical retail shelf. His core argument is simple. Retailers know everything about their backroom inventory and everything about the point of sale, but the space in between, the shelf itself, is a blind spot. Amit walks through how WeR AR uses a standard smartphone camera, no robots or fixed shelf cameras required, to let emp
218. How to Stop Losing Money on Amazon with Andrew Morgans (opens the original)
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Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory. This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel. Andrew breaks down how storage fees, returns,
217. How to Turn Data Chaos into Growth with Tim Shea (opens the original)
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Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies. Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive le
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