HeyJaredCommerce is Chaos
We’ve exited, flopped, failed, and everything in between— often multiple times— and we’re here to give a little surface area to the late nights, the messy middles, and all the other less-than-flashy moments of building a consumer brand.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest issues
Open tabs: why did 5 Sephora brands all just launch the same product at the same time? (opens the original)
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Happy Wednesday! We try to be equal opportunists when it comes to consumer brand news, but a tip of the hat to the beauty category because it always seems to find some way to make ripples, if not waves. While CPG brands seem to be busy just trying to get into Target like everyone else (foreshadowing for today’s news below), beauty brands are dueling, dropping 5 identical products in 5 days, accusing each other of copycatting and forcing each other to rename their products. Whew
Open tabs: can a brand “own” a product name? This week’s copycat controversy. (opens the original)
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It was a fortuitous week to write a newsletter about consumer news: there were great pieces and toothsome articles about founders, funders, and consumer trends from folks like , , and many more! Lucky us…<div class="image2-inset
Open tabs: 16 brands that are crushing it on TikTok Shop— big and small!— and their stats. (opens the original)
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SO much news, inspiration, and tactics to steal in today’s letter… maybe you should (pretty please!) share it with a friend? <img alt="" class="sizing-normal" height="276" src="https://substackcdn.com/image/fetch/$s_!0_y7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive
Open tabs: Vogue takes on ShopMy, the rise of “prestige” retail, and the Wizard of Oz behind the 9-figure exits of Phlur, Naturium & Saltair. (opens the original)
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Happy decorative gourd season! Kidding, obvs. We’re squeezing at least another week out of our summer whites. Once they go into storage, the biggest buying season of the year gets super-real, super-fast. Speaking of which, tonight’s the night — hop onto the waitlist for our LA DTC networking event at BLANKSPACES Santa Monica Downtown, and you just might snag a spot. We’re talking BFCM, and how to keep the momentum going long after the final Thanksgiving leftovers find their way into Moist Makers
Open tabs: Target Beauty Studio comes for Sephora & why you *shouldn’t* listen to customer feedback this time. (opens the original)
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Ah, Labor Day weekend — one of those joyful times of year when affiliate marketing listicles begin with words like “must-buy,” followed by numbers like 27, 41, 65, and our old pal 79. Word to the wise, though: if your sale price has been your price since Memorial Day, that’s just your price. Speaking of which, let’s get together face-to-face next week in LA and go deep on an important related topic! Scroll down to sign up for the LA DTC networking event next Wednesday, September 9th. And behold:
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