Coffee & Analytics
Welcome to Coffee and Analytics, the podcast where industry expert Nick Powills shares his opinion on the world of franchising.1851 Franchise presents a podcast where franchisors and franchisees get data-driven insights and financial advice that leads to real franchise success.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 11, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest episodes
The Seven Questions Franchise Buyers Need Answered Before They Inquire (opens the original)
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Franchise brands spend heavily to generate awareness, attract website visitors, and produce leads. But one of the most important parts of the franchise development funnel happens before a prospect ever fills out a form. A prospective franchisee sees a brand, begins researching the opportunity and eventually decides whether it is worth taking the next step. Understanding what moves someone from impression to inquiry could help franchisors improve conversion without simply spending more money on
How Franchise Brands Turn Deals Into Proof of Concept Marketing (opens the original)
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I keep coming back to the same question every time a franchise signs a new owner. Why does everyone act like it's an administrative event? A franchise agreement gets signed. Someone updates a CRM. Maybe there's a press release. Maybe a LinkedIn post if someone remembers. Then everyone goes back to work. Meanwhile, one of the most important marketing moments a franchise brand will ever have quietly disappears. That's backwards... Because a franchise signing isn't paperwork. It's proof! Proof that
10 Lessons From Years of Teaching Franchise Growth Methods That Are Worth Repeating & The Ultimate Framing Shift Every Franchise Needs (opens the original)
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I did something a little different this month. I went back and reread every single Coffee & Analytics note I've written. All of them. The 6.4 months stat (you knew that was coming). The broker math. The FranCamp surveys. The Multi-Unit breakdowns. The year I tried to convince all of you that YouTube mattered before anyone believed me. Here's the thing about rereading years of your own writing: it's humbling. Half of it I'd forgotten I said. The other half I'm apparently still saying, just with n
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