HeyJaredCode to Market
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 11, 2026
Latest episodes
Get Weird Early: Brand Marketing for Devtools (opens the original)
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A short one. Two objects and one argument. The spoon: Granola mailed someone a very good spoon with a little note, and it got tweeted. Hank thinks that is what great swag looks like: send the accessory, not the namesake, and make it the thing someone photographs. Gonto calls it "explanation swag", and then, as a Granola user, says he does not buy the love-and-care story unless it shows up in the product. Hank discovers mid-take that he has a Granola affiliate link. It is below. He will split it
Secretive Marketing vs Loud Marketing? (opens the original)
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Two questions this week. Is being secretive better marketing than being loud? And what does a devtool have to change now that its users are agents? Also Gonto's bed, which is not made, whatever he tells you. Ox Alpha showed up on OpenRouter, OpenCode and Hermes with no name on it, free to everyone, and Twitter spent a week guessing who built it. There was a Polymarket. Gonto thinks it was the best AI marketing move of the year: the model was good, the smart people did the guessing for free, and
Show & Tell: how we're using agents (opens the original)
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Come to the dev marketing meetup: https://ctm.fm/meetup-2026 Gonto and Hank catch up on what they have each been building with agents, and announce the first Code to Market meetup, in San Francisco on September 30.Hank's is small and useful: before an advisory call about email, he had Claude Code read every note he has ever taken on the subject and hand back a call outline built from his own best lines. Gonto's is a whole setup. An assistant named Faro reads his Slack, email, WhatsApp and call r
What to BUILD vs BUY in your 2027 Marketing Stack (opens the original)
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The stack episode. Hank and Gonto go tool by tool through what they actually run for clients and their own projects in 2026, and what they think is on the way out. Email: Resend for transactional and fast scrappy outbound, Loops for marketing flows (triggers, branching, an MCP your agent can drive), and AgentMail for giving an AI assistant its own inbox with its own permissions. CRM: HubSpot is the new default (B players that pass the ball, one real shared database), Marketo is done, Attio fits
CMS Is Dead, Loops Are In, CMOs Are Getting Fired (opens the original)
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Salesforce bought Contentful, and we think it says everything about where the CMS is headed. Hank's case: the CMS cured "marketers can't ship without engineers," but the cure became its own disease, no creativity and every page looking the same. Now that every marketer effectively has an engineer on call, agent-first editing wins. Gonto explains why he invested in Flint and why the real CMS opportunity was never your homepage. Then the topic everyone got confused about on Twitter: Boris and Pete
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