Coaches Hour
Welcome to Coaches Hour — the podcast for personal trainers and online coaches who actually want to be better at coaching, not just better at marketing.Every episode we cut through the fluff and get real about what makes a great coach: from training and nutrition to client…
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
If You Only Got Paid for the Result, Would You Still Have a Business? | Coaches Hour Ep 55 (opens the original)
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An Instagram post claimed PTs are paid to keep clients rather than get them results. Hym and Jewade cover what would happen if coaches only got paid on the result, why Hym's average client went from 4 months to 9 to 12, and the Nottingham client who stayed almost 3 years without ever hitting his original goal. It turns into a conversation about assumed expectations, the 4 and 6 month review question, and whether behaviour change matters more than the science.
Are Photoshoots For The Client or Coach? | Coaches Hour Ep 53 (opens the original)
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A group of clients dieted for 25 weeks, flew to Marbella for a group shoot, and the coach went AWOL with the money. In this episode we dive into the drama, the context and the greater question on photoshoots. Are they for the client or the coach?
Launches, Weird Marketing, and Ultra Marathons ft Mike Samuels | Coaches Hour Ep 52 (opens the original)
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Mike Samuels breaks down the three phases before a launch, why campaigns beat evergreen selling, and the fresh start effect that makes people buy on New Year, birthdays, or any random date you give them. He explains why an email about Daniel Day Lewis getting hypothermia sold a copywriting programme, and how leaning into the weird parts of your personality is what actually signs clients. Then into the ultra running: two fastest known times, 208 miles without stopping, and caffeine naps. Finishes
AI Slop and the Psychology of Getting Clients ft Mike Samuels | Coaches Hour Ep 51 (opens the original)
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Mike Samuels pushes back on the idea that coaches can't write, and explains why people offered 65% less for a piece of art once they were told AI made it. He covers what AI is actually good for, research and objective feedback, and why handing it your content is like asking it to program a client you've never met. Then into behavioural psychology: the streak message that gets a client checking in on day 21, why an application form changes what a £150 session is worth, and borrowed credibility fo
What is storytelling ft Mike Samuels | Coaches Hour Ep 50 (opens the original)
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Mike Samuels has generated over $170 million in sales for clients using nothing but words, and he does most of it from a Starbucks. In part one of three, he takes Hym and Jewade through the route from anxious nineteen year old in a Fitness First polo shirt to full time copywriter, including the SEO grind he learned from his mum's friend's husband, a 24 hour plumber who'd got himself to the top of Google. From there they get into what storytelling actually means, because every coach is told to do
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