HeyJaredCMOtalk.global
CMOtalk is a marketing podcast series with monthly inspiring interviews with Chief Marketing Officers of well-known brands. Hosted by Klaas Weima and Adam Fields.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
E45 ￨ Grace Kao (Snap) on on building a friendship utility app and marketing to Gen Z (opens the original)
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In this episode, Grace Kao shares how Snapchat evolved from a camera company into a "friendship utility app" for a generation that values co-creation over passive consumption. She breaks down the differences between traditional marketing funnels and the new "marketing cylinder," where continuous feedback loops and community participation drive brand engagement. 609232 Drawing on her experience leading global brand strategy, Grace unpacks the balance between maintaining universal human truths, li
E44 ￨ Alessandro Bonacina (Amplifon) on beating consumer denial and building one global hearing care brand (opens the original)
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In this episode, Alessandro shares why Amplifon's toughest competitor isn't another hearing care provider, but consumer denial itself, and what it takes to shift marketing from a transactional engine into a psychological journey that helps people confront a decision they've often been avoiding for years. He also breaks down how Amplifon builds one coherent global brand across more than 25 countries, holding a consistent emotional promise everywhere while letting local tactics flex with cultural
E43 ￨ Keith Landis (Xebia) on unifying 18 brands and marketing with “AI cubed” (opens the original)
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In this episode, Keith shares how he consolidated 18 separate brands into one unified Xebia identity, and what that taught him about change management and stakeholder buy-in. He also opens up about what AI is really doing to the marketing function, introducing the concept of "AI cubed": marketing about AI, marketing with AI, and increasingly, marketing to AI - reshaping how B2B teams operate and where human oversight still matters most. And through all of it, Keith keeps coming back to storytell
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