HeyJaredCMOs Unscripted
CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s.
- Indexed episodes, last 90 days
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- Jul 22, 2026
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- Jul 22, 2026
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Inside the Everpure Rebrand with CMO Lynn Lucas (opens the original)
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What happens when a widely recognized B2B technology company realizes its name no longer represents its future? In this episode of CMOs Unscripted, Lisa Martin speaks with Lynn Lucas , CMO of Everpure, formerly Pure Storage, about what it took to rename and reposition a billion-dollar public company without losing the brand equity, customer trust, and market recognition it had spent years building. Lynn explains why the company’s transformation was much bigger than a new logo, visual refresh, or
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