HeyJaredCMO Therapy
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Compound interest: the marketing version (opens the original)
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Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today? In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech's biggest marketplaces) and now a VC investing in B2B fintechs. Ben's big idea is that marketing works like compound interest. The work builds and builds until people start saying "wow, you're everywhere." We get into deal-based marke
Relationship first, revenue second (opens the original)
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Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is joined by the brilliant Melanie Mills, Chief Growth Officer at Pay Captain (and a career that went from styling footballers' wives to running enterprise sales in fintech, no big deal), to talk about why "relationship first, revenue second" isn't just a nice idea, it's the only thing that actually work
Your Martech Stack Is Not the Strategy (opens the original)
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Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of martech himself, Scott Brinker, and yes, that's a compliment, not a warning. They get stuck into why more tools has never automatically meant a better marketing engine and why so many CMOs end up doing a
Burn the playbook (opens the original)
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Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't. In this episode of CMO Therapy, Lucy is joined by the brilliant Louise Beaumont to talk about exactly that moment: when the playbook that made you look like a genius somewhere else suddenly doesn't fit, because the category's different, the audience doesn't even know they have the problem yet, and the map you'
The CMO advantage AI can't fake (opens the original)
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AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into. Lucy is joined by the brilliant Roopa Ramaiya, who's gone from Canary Wharf banking to Barcelona fintech to construction tech, and never once stuck to one lane. Together they get into the messy, honest stuff: career pivots, moving into industries you know nothing about and why "must have industry expertise
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