Clients on Demand
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want.
- Indexed episodes, last 90 days
- 14
- Latest publication
- Aug 19, 2026
- Audience
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- Earliest in this view
- Jul 6, 2026
Latest episodes
S7E42 Will AI Replace Coaches? (opens the original)
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AI is not going to replace coaches. AI is going to replace shitty coaches. And the coaches who understand what's happening right now are about to have the best years of their lives. In this episode, I break down exactly which coaches are about to get wiped off the map, which marketing channels are dying, and the four moves that put you on the right side of this thing. This isn't a prediction — it's already happened to graphic designers, copywriters, and media buyers are next. I walk through why
S7E41 The ULTIMATE Sales Call Opening Script for Coaches (opens the original)
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If you're not enrolling at least 25-50% of people into your high-ticket programs on the very first conversation, the problem probably isn't objection handling. The sale is won or lost in the first 10 minutes — sometimes even in the 10 minutes before the call starts. In this episode, I give you the exact sales call opening script that's been battle-tested over 100,000 calls and produced nine figures in revenue. But the script isn't the real lesson. The real lesson is what's happening underneath i
S7E40 How I Turned AI Into My $40,000/Month Sales Director (opens the original)
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I used to pay my sales directors $40,000 to $100,000 a month to run my sales teams. Now that position doesn't exist. Claude is my sales director — and it does the job better than any human ever could. In this episode, I walk through the exact four-step system and give you everything for free: the skills, the prompts, the workflows. I break down why you have to close your own calls before you ever hire a team (and what happens when you skip this), why trusting your sales team's reporting is runni
S7E39 How to Keep Coaching Clients Who Stay for Years (Not Months) (opens the original)
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Everyone's focused on how to get more clients. Almost nobody's talking about how to make more money from the clients you already have. Some of my clients have paid me over $100,000. A few have crossed $500,000. The record is somewhere around $850,000 from a single person. None of them wrote a check that big on day one. In this episode, I walk through the exact model that turns a one-time transaction into a client who stays and pays for years. I break down the two numbers your entire business boi
S7E38 I Tested 50 AI Tools for High Ticket Coaches — These 5 Actually Work (opens the original)
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We tested over 50 AI tools in my business in the last 6 months. We went a little nuts. Only five actually proved useful. In this episode, I show you which five made the cut and how we use them every day to run a $100M coaching company. I walk through why ChatGPT has been hot garbage for copywriting since day one, how to train Claude to write in the most compelling version of your voice instead of generic slop, the scoring rule we use before filming a single video, and the Google tool that turns
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