Client Flow
Weekly letters on retention, delivery design, and AI that catches drift before it costs you. The 4% conversation nobody else is having. For coaches and founders who've already figured out how to get clients and are now asking: how do I keep more of them?
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 28, 2026
- Audience
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- Earliest in this view
- Jul 13, 2026
Latest issues
[038] Did you really lose that client to AI? (opens the original)
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“Hey Filip, I lost two clients last month to AI. I know you’re in this arena now, so what should I do?”An ex-client said that to me yesterday, while I was reseting my mind on my Sunday walk. He’s into branding, social media design and copywriting - very vulnerable fields to be for many experts at the moment.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!QiGA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fp
[037] Human judgement vs AI: is it still your advantage? (opens the original)
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Ask coaches and consultants what protects them from AI and you get the same three in some order: human judgement, human experience and human connection.Most of the people I talk to use them as an invincibility armour, and I’ve been thinking a lot about why.I wrote about the connection way back in letter 003 (AI Won’t Replace You), when a room full of founders at a mastermind in Colombia agreed that every business needs an offline part, a community, and a high-end layer where your live
[036] AI was never supposed to replace you (opens the original)
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“I would never pay for an AI version of someone I actually wanted to learn from.”That’s a line from a LinkedIn post by Matt Barker. He’s sick of coaches cloning themselves with AI, and 215 comments under the post mostly agree with him.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!6Ihj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.ama
[035] Meet your post-AI clients where they are (without crossing your boundaries) (opens the original)
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Earlier this month I noticed something about one of my clients: he runs his whole working day inside Claude. Planning, writing and even thinking through decisions happens in that one chat window.Everything except the project management platform we built for him.<source
[034] Your AI helper should know when to shut up (opens the original)
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Instead of trying to build a universal AI chatbot that helps your clients with everything, start with a simpler question:Should it notice, or should it know?The one that notices watches your clients momentum and reports to you: who went quiet this week, whether that looks like drift or just a busy season. It talks to you, about them.The one that knows answers your clients’ questions from your material - the “do I push through step four, or go back?” kind - at 9:40pm, when you’re offline. It talk
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