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Clear Market Kinetics

Dissecting markets with forensic precision to uncover opportunities others miss.

Newsletter · By Just Shawn · Official site

Indexed issues, last 90 days
4
Latest publication
Sep 12, 2026
Audience
Checking…
Earliest in this view
Jul 21, 2026

Latest issues

  1. Issue · Sep 12, 2026

    Stop Trying to Please Everyone—Choose Your Customer (opens the original)

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    Trying to please everyone does not expand your audience. It weakens your decisions, muddies your purpose, and puts good work in front of the wrong people.This video examines why choosing exactly whom you serve—and deliberately ignoring everyone else—can become a competitive advantage. From mismatched audiences and one-star reviews to customer-driven decisions, sunk costs, and artificial intelligence, the real question is not whether everyone approves of your work. It is whether the right people

  2. Issue · Sep 5, 2026

    Seth Godin on How to Build a Remarkable Brand in the Age of AI (opens the original)

    Excerpt · Positive tone

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    In the age of AI, building a remarkable brand isn’t about creating more content, but about fostering trust, telling compelling stories, and differentiating yourself in a crowded market. Marketing expert Seth Godin emphasizes that trust, not technology, remains the bedrock of great marketing.While AI can quickly generate content, it cannot replicate authenticity. True brand building involves resonating with the right audience through consistent storytelling and delivering on promises. Businesses

  3. Issue · Jul 24, 2026

    Substack’s AI Detector Is Also an Engagement Product (opens the original)

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    Platform Strategy | User Behavior | Market IncentivesClear Market Kinetics examines products not only by what companies say they are designed to do, but by the behavior, incentives, and commercial outcomes they create. This analysis distinguishes confirmed facts from reasonable business inference. It does not claim access to Substack’s private intentions.Companies usually explain new features by describing the problem they are intended to solve.The better business question is what behavior the f

  4. Issue · Jul 21, 2026

    Your Cold Email Is Not Personalized Because You Used My Name (opens the original)

    Excerpt · Critical tone

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    A client recently received a cold email from someone applying for a business-development position.<img alt="" class="sizing-normal" height="676" src="https://substackcdn.com/image/fetch/$s_!btw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsu

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