HeyJaredCIM Marketing Podcast
The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
How to master the art of pitching and persuasion (opens the original)
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How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape. From the legendary British Rail pitch to a bold workshop with a luxury retail company, Danny shares real-world stories that show why emotion-first, Powe
Sneak peek: How to master the art of pitching and persuasion (opens the original)
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How do you turn a good idea into a winning pitch your clients can’t stop talking about ? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape. Whether you’re pitching a new client, an internal concept, or your own ideas as a marketer, this episode will help you rethink how you show up in the ro
AI-native marketing teams: Rethinking roles, skills and structure (opens the original)
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What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium . Drawing on insights from CIM’s new AI report, Scott explains why AI won’t simply “take all
Sneak peek: AI-native marketing teams (opens the original)
Read excerpt
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium . If you’re a marketing leader, or an ambitious early‑career marketer wondering how to stay r
The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030 (opens the original)
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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Jemma Conner, Associate Director at YouGov, Jamie Credland, CEO of World Media Group, and James Delves, Head of PR and External Affairs at CIM to unpack new CIM research on AI in marketing. Together, they explore why larger organisations are racing ahead with AI, why SMEs are struggling to see r
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