Chronicles of an Imposter
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- Indexed issues, last 90 days
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- Sep 28, 2026
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- Sep 25, 2026
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The Case Against Selling Online Courses in Morocco (opens the original)
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When I started creating content about the Casablanca Stock Exchange, I received so many messages from people who wanted to learn how to invest: “I want to learn how to invest, but I don’t know where to start”, “Do you have an online course? I’ll be your first customer”, “How do I analyse a Moroccan listed stock?”It felt obvious. I had built a decent following on social media, and people were clearly asking me to sell them knowledge, so my first monetisation lever would be an online course. All I
7 Years at McKinsey, 1 Year Building My Own Thing (opens the original)
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One year ago, I left McKinsey. I thought I would spend 2 years and move on as many consultants do. In fact, that is how long 80% of MBB consultants last. I ended up staying for 7 years, across Casablanca, London and Dubai/Riyadh in the Middle East office. While I enjoyed most of these 7 years, I always knew at some point I would leave. I never saw consulting as a long term career for me, and the only reason why I didn’t leave earlier is I didn’t know what I would go do. While you’re at McKinsey,
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