HeyJaredChristoph Kock
Building brand-first companies in a performance-obsessed world.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 21, 2026
Latest issues
Stop Paying Athletes to Post. Start Building With Them. (opens the original)
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→ Brand pays athlete.→ Athlete posts product.→ Brand gets reach.I think there’s a much more interesting model emerging:Don’t make athletes ambassadors. Make them owners.Not because putting a famous name on your cap table looks good in a pitch deck.But because the right athlete can bring something much more valuable than impressions: trust, access, community and distribution.Great Examples:There’s IM8. Co-founded with David Beckham, it takes athlete partnerships beyond endorsement an
The Formula That Died (And We’re Still Using) (opens the original)
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3 min readThe takeaways:Ads don’t build brands anymore. Ecosystems do. Ads are just the entry point.Your Instagram (or whatever social exists) is where people decide if you’re worth buying from, before they ever click your ad.The bootstrap lesson: Build trust first, then put money behind it. The reverse kills budgets.Danke fürs Lesen! Dieser Post ist öffentlich, also teilen Sie ihn gern.<a class="button primary" href="https://bran
Win the Blind Taste Test First (opens the original)
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Three TakeawaysProduct tested in a vacuum ≠ product that wins in market. Run a blind test against the category leader before you scale spend.Product tested in a vacuum ≠ product that wins in market. Run a blind test against the category leader before you scale spend.“Vibes and internal opinions” is how founders ship second-rate products with world-class marketing. The market will punish you for it anyway.If your product loses blind, the problem isn’t positioning. It’s the product. Fix that first
The Hidden Win in Our Niche (That We Didn't See Coming) (opens the original)
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Read time: 8 minutesThe three things you’ll take away:Niches are discovered through rituals, not demographics.The invisible audience reshaping executive culture.Your niche is a launchpad. Know your growth layers.Subscribe now<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!6plO
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