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Chief Eldest Daughter

(Un)professional updates from an eldest daughter building a family business and a life of her own: what’s working, what isn’t, and what’s worth trying.

Newsletter · By Wilda Casado · Official site

Indexed issues, last 90 days
5
Latest publication
Sep 23, 2026
Audience
Checking…
Earliest in this view
Jul 29, 2026

Latest issues

  1. Issue · Sep 23, 2026

    CED Report #6: Scrappy is the strategy (opens the original)

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    I’ll start this off with the updates I know no one was waiting for, but here they are anyway: we have AC!!! We have all new appliances, and everything is slowly returning to normal. I even wore long pants inside the house yesterday. It’s also the first week since probably April or May that the high won’t be above 90 degrees, and so the seasonal depression is wearing off, too.By the time I send this, we’ll be three Cakehaus markets/pop-ups into the month, with another one happening later in the d

  2. Issue · Sep 9, 2026

    CED Report #5: Everything might break before the breakthrough (opens the original)

    Excerpt · Critical tone

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    Where do I even begin?!Two weeks ago, everything was looking great. September was shaping up to be a great month for Cakehaus, with a full schedule that we even managed to post in advance for the first time since January. My mom and I were having fun discussing new flavors, I had some loose content ideas I was looking forward to recording, and my dad had just finished the 3D model for the cart we were going to build for our pop-ups.The same day I ordered the sign for the cart, we got the news th

  3. Issue · Aug 26, 2026

    CED Report #4: Just make the list (opens the original)

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    So you mean if you f*ck around and find out… you might… actually find out?! Who would’ve thought!<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!Ol5A!,w_1456,c_limi

  4. Issue · Aug 12, 2026

    CED Report #3: NYC & LA are not the only places to find community (opens the original)

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    <img alt="" class="sizing-normal" height="855" src="https://substackcdn.com/image/fetch/$s_!J_Ga!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bb3996e-17c3-418f-83e3-a8134d5b742f_4170x2450.pn

  5. Issue · Jul 29, 2026

    CED Report #2: All questions, no answers (opens the original)

    Excerpt · Critical tone

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    Oh, hi. It’s me again... Of course, I surprise-dropped my first CED Report and then kind of ghosted. Pity party aside, I had mentioned in that newsletter that I had figured out a system to get sh*t done without burning myself out, and shortly after writing it, I knew something had to give.The past few months, I’ve dedicated all of my creative energy—a.k.a. all of my second, third, fourth, and fifth shifts—into Cakehaus. Which is what I understood I needed to do at the time, but also why this sec

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