Chew the Fat
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- Jul 30, 2026
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New Diamond Business Idea Which Will Be An "Easy $100m" (opens the original)
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$600,000 in sales. No website. No brand name. Zero spent on ads. Liam Whittaker built all of it through word of mouth on Instagram, and he hasn't even launched yet.Before the jewellery, Liam turned down a law career to become the fourth employee in ZURU's consumer goods division. Over seven years he watched one nappy brand in New Zealand grow into roughly 20 brands across 30-something countries, landing on shelves at Walmart, Target and Costco. He left as COO after health issues forced him to st
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