HeyJaredCELab: The Customer Education Lab
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
CELab - Ep 187 - Customer Education Comes First: How Anna-Lena Kress Flipped the Content Flow at quantilope (opens the original)
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At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material gets slapped together at the end by whoever’s left. Anna-Lena Kress, Senior Learning Experience Designer at quantilope, decided that order was exactly backwards. She pitched leadership on building the polished, customer-facing asset first and letting marketing and internal training derive from it — and got an immediate
CELab - Ep 186 - Build Once, Distribute Many: Stop Making Your Customers Come to You (opens the original)
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Every Customer Education team eventually hits the same wall: you build something genuinely good, and it quietly dies behind a portal your customers never log into. We call that an engagement problem. It isn't. It's a distribution problem — and most of us are still solving it one channel at a time. In this crossover episode, Dave replays a July 2026 webinar recorded with Casey Trujillo of BrainStorm, a digital transformation coach who has spent 20+ years helping Fortune 100 and Fortune 500 compan
CELab - Ep 185 - The Four Faces of AI Resistance: Eve Kedar on Why Customer Education Should Own the AI Rollout (opens the original)
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Most companies handed the internal AI rollout to whoever sits closest to revenue — Sales Enablement or RevOps — and adoption promptly stalled at the login screen. In this episode, Dave reunites with his old Gainsight colleague Eve Kedar, EdD — Revenue Execution Architect at EK Consulting, author of Build a KickA$$ Sales Team, and creator of the Four Faces of AI Resistance — to make the case most org charts get wrong: the team that should own internal AI adoption is the one nobody put in the room
CELab - Ep 184 - Your Biggest AI Problem Isn’t Skills - It’s Belief: Customer Education in the Age of AI (opens the original)
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In this kickoff to Season 8 of the CELab podcast, host Dave Derington sits down with Anya Eydman to explore a provocative idea: our biggest AI problem in Customer Education isn’t a skills gap or a technology gap - it’s a belief gap. Anya draws on her background in corporate finance, small business and startup operations, coaching, municipal and nonprofit work, and energy/civic tech to show how AI is becoming a new learning style and a genuine learning partner, not just another productivity tool.
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