HeyJaredCategory Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon
- Indexed issues, last 90 days
- 15
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 21, 2026
Latest issues
Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!Hh9T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d32b12b-9b0d-4413-9b6b-bc8442177963_1280x720.png"
How Anyone Can Make $100K+ Off the California Billionaire Tax (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!rHw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0d20a97-207b-4e42-9214-e63f1eecc555_1280x720.png"
James Dyson built a $499 toothbrush and has no idea how many he'll sell (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!Hh9T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d32b12b-9b0d-4413-9b6b-bc8442177963_1280x720.png"
Four Secrets to Make Healthcare Free Forever: Health Savings Accounts can help you hit escape velocity on healthcare costs in Five Years (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!rHw3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0d20a97-207b-4e42-9214-e63f1eecc555_1280x720.png"
Apple is seven years late to foldables and takes 44% of the money (opens the original)
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<img alt="" class="sizing-normal" height="720" src="https://substackcdn.com/image/fetch/$s_!Hh9T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d32b12b-9b0d-4413-9b6b-bc8442177963_1280x720.png"
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Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
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