HeyJaredCase by Case, by David Mastro Scheidt
Wine, food and a little bit of travel. Deep dives on winemaking and the world of wine.
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- 12
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- Sep 27, 2026
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- Jul 5, 2026
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Prosecco vs. Vodka: What deserves your money at brunch (opens the original)
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I’ve been making my way around the Central San Joaquin Valley of California, slinging wine and now spirits in my various brokered books. I’m not a vodka person, I’m a gin person, so I really don’t understand the appeal of expensive or “premium” vodka. Never have actually.<div class=
What is a "Real Winery"? (opens the original)
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I’ve been hearing this question for years. I don’t own a vineyard. Why does a winery have to own vineyards? A vineyard grows grapes and a winery makes wine. Each can function independently from each other.Let me breakdown the types of wineries I hear about when I’m out dragging a bag or pouring at a festival:Corporate Winery = Trash, no additional explanation neededContract Winery = The following people make their wine there:Custom Labels - 25 cases up to thousands of casesCelebrities, Athletes,
The Pragmatist’s Critique of Post-Natural Wine (opens the original)
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I read Roberto Frega’s piece Hegel in the Vineyard a couple months back. It’s philosophical in nature, so those sorts of articles linger in my mind, festering. It’s a thought provoking essay for wine writers at a dinner party sipping grower Champagne discussing the virtues of biodynamic foliar tea.And winemakers like me who like to think too much and write at night…<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!q
Wine Festival Guy. No he’s not a Bro (opens the original)
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Note from David Mastro Scheidt: First off, this is satire. It is written by me, not AI. In fact all my “Bros” come up on AI checkers as partially written by AI. Why? Because the style is like a Wiki or Taxonomy which is mechanical. The only thing AI generated is that picture by Gemini with this article as the basis for the description of the generated image. Imagine if I put a real person’s picture from one of the events I attend! In fact, just changing the position of this disclaimer from the b
Not Another Wine Festival (opens the original)
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After nearly 20 years of making and attending festivals, I should know whether or not these festivals work. I don’t.I’m usually behind the table at wine events. I’m the one pouring. I just did my annual Mammoth Wine Walk a couple weeks back. 4 hours, hundreds of guests, plenty of free-flowing wine.This past weekend, I attended the inaugural Shell Beach Food and Wine event from the front side of the table, as a guest, for a 3 hour event. No backstage access, no setting up, no early entry. Just a
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