HeyJaredCAPTIVATE
Welcome to CAPTIVATE! Once a month, we will bring you one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Once you sign up, we'll send our Pre-Meeting Checklist to help you level up today.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest issues
Persuasion in Practice: Selling bold ideas to terrified leaders (opens the original)
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You strut into a boardroom with a brilliant, revolutionary idea. A true game-changer. It’s your “Got Milk” or “Germ Theory”. You pitch your heart out and then wait for applause and an appropriate hug from your boss. Instead, you feel like you’re at an awkward high school dance, surrounded by blank stares and forthcoming rejection. The silence is finally broken by the ultimate corporate death sentence: “It’s interesting, but it’s just not how we do things here.”Your leadership team isn’t stupid;
Bias Busters: Confirmation Bias (opens the original)
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Picture this: After a night of scrolling Trad Wife TikToks, your VP of Marketing is convinced that it’s the platform of the future. They cherry-pick three success stories, ignore the hundreds of brands that flopped, dismisses your analytics team’s concerns with a heartfelt “okay, Boomer,” and burns through $250,000 before asking why no one stepped in to tell her she was wrong. This is a classic example of your brain becoming a bouncer at an exclusive club, only letting in evidence that agrees wi
Brand Breakdown: Apple (opens the original)
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Feet stomping in unison. Charismatic figures spotlighted on stage. Ideas that feel ripped from the future. No, we’re not describing an alt comedy show your hipster friend dragged you to. This is an Apple product launch, and its grandeur and excitement are how most people think of the brandBut in 1997, Apple was only 90 days from bankruptcy. Adding insult to injury, Microsoft had just bailed them out with a $150 million investment, and Steve Jobs’s triumphant return was unde
Announcing Captivate Premium (opens the original)
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Dear Captivate Community,When we started Captivate a few years ago, we had a simple vision. Help business people become more effective using psychology.Our promise then and today is that all of our content would be grounded in rigorous academic research, be practical and useful, and be fun and engaging (h/t to Darren’s comedic alter ego, Darren Leo).I can still remember our initial launch, with all of 75 people subscribing. But watching the Captivate community grow to over 5000 subscribers is pr
Urgency (opens the original)
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⏱️ Reading time: 4.5 minutes📌 Key Insights:Why urgency works: Deadlines flip the brain from chasing gain to avoiding lossThree ways to use it: Anchor to their calendar, price the cost of waiting and shorten internal horizonsThe real rival: In B2B, you’re not fighting a competitor, you’re fighting inertiaHello Captivate Community,One monthly
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