HeyJaredCap-Puckhaber-Substack
Cap Puckhaber is a husband, dog-dad, marketer, golfer, hiker, snowboarder and founder of Black Diamond Marketing Solutions in Reno, Nevada
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 20, 2026
Latest issues
The AI Agent Takeover and What Every Small Business Needs to Know (opens the original)
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By Cap Puckhaber, Reno, NevadaAtlas is dead. OpenAI killed its standalone browser less than nine months after it launched. I watched the coverage roll in that week and figured most of it would fade by Monday.It did not fade. Because the real story was never about one product dying, something bigger happened underneath it. AI agents did not slow down this past month. They multiplied, got sharper, and got riskier, all inside the same few weeks.Cap Puckhaber of Black Diamond Marketing Agency in Ren
A Case Study: The Story Behind Callaway’s Failed Acquisition of Topgolf (opens the original)
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Mergers and acquisitions don't always go smoothly. Cap Puckhaber breaks down the Callaway-Topgolf acquisition saga and the lessons for investors.Callaway paid roughly $2 billion to acquire Topgolf in 2021. A few years later, they took a $1.452 billion impairment charge and sold 60% of the business at a $1.1 billion valuation.In this video, we break down the Callaway-Topgolf deal — what Callaway thought they were buying, why the "entertainment customer becomes equipment buyer" thesis never worked
What Meta's Smart Glasses Ban Teaches Marketers About Trust (opens the original)
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Cap Puckhaber, MarketingSpiritual.com, Reno, NevadaMeta banned a wave of harassment videos from Instagram this month. The videos were filmed with the company’s Ray-Ban smart glasses. Two accounts with more than a million followers each got kicked off the platform for it, since both used the hardware to target strangers in public. If you sell software or run a coffee shop, this story might feel far away from your work. It isn’t far away at all.Every brand collects some form
Cloudflare Blocks Googlebot and Tanked My Impressions (opens the original)
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Cap Puckhaber shares how Cloudflare block Googlebot can impact your website's impressions and visibility in Google Search Console.
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