HeyJaredCan They Brand That?
BRANDING FANS….it’s time for the brainstorming game the professional sports world isn’t ready for. Witness history in the making as two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Aug 5, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Chip Dust & Lefty Lucy: Two Fake Brands Get Very Real Labels | Packaging Design Reveal | Semiserious Agency (opens the original)
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In today's episode of 'Can They Brand That?' we're tagging in our designer! He visually brought to life 2 fake brands we whipped up on our show and is revealing them to us for the first time! Join us in the comments as we see the design reveals for Chip Dust (snack innovation) and Lefty Lucy (a new, sexy WD-40 competitor) for the first time! A follow-up to the original live-streamed ideation session, this episode features Semiserious Agency's lead designer revealing the brand identity—including
We Gave a Popsicle a Brand Identity Crisis on Purpose | Humor Marketing for CPG Brands | Semiserious Agency (opens the original)
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Savory popsicles: the product no one asked for, the brand nobody has built yet…until now. In this episode of Can They Brand That?, Semiserious Agency founders Allie LeFevere and Lyndsay Rush Sanders take on a fake dessert brand (yes, savory) and build the whole thing live: name, tagline, brand positioning, voice, visual identity direction, packaging concepts, and ad campaign ideas with just 20 minutes on the clock. No prep, no script, no rules, just right. Play along in the comments—we want to s
We Made Hot Dog Water Vodka Look Classy (Somehow) | Package Design Reveal | Semiserious Agency (opens the original)
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Flavored vodka is nothing new, but what if a brand stole market share by innovating in a way that no one asked for (but perhaps cannot resist)? Meet Boozehound: hot dog water vodka. In this episode of Can They Brand That?, three branding pros reveal the real brand identity (complete with full design) for one of the most absurd alcohol products imaginable. A follow-up to the original live-streamed ideation session, this episode features Semiserious Agency's lead designer revealing the brand ident
This Self-Driving Stroller Brand is Bonkers and Terrifying...We Branded It Anyway | Funny KidTech Marketing | Semiserious Agency (opens the original)
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Don't worry, the self-driving smart stroller is just an internet meme, but the branding challenge remains: build a brand identity for a controversial AI tech innovation (The Tesla Robopod) that is humorous, relatable, and self-aware enough to appeal to new parents. Baby strollers are a key durable goods purchase for new parents, but can this kidtech challenger brand steal market share from the baby product competition? Only if it has smart, funny branding. In this episode, the Semiserious Agency
We Gave Grocery Store Vinegar a Millennial Rebrand | CPG Premiumization Brand Strategy | Semiserious Agency (opens the original)
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Pantry staples tend to be forgettable, but with the boom of Graza olive oil @getgraza , Fishwife tinned fish @eatfishwife , and Ayoh! Mayo @eatayoh is it time for vinegar to get with the times and modernize into a luxury brand worthy of rabid attention and brand loyalty? In this episode of 'Can They Brand That?', the Semiserious Agency founders use comedy to morph this cooking classic into an unforgettable brand icon, complete with full brand identity and brand strategy…all in 20 minutes with no
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