Campaign Telemetry
Analyzing marketing campaigns in cybersecurity with standout strategy & execution.
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest issues
Iru's Devices Man (opens the original)
Read excerpt
A quick note: Everything I’m sharing here is my subjective take on Iru’s Devices Man campaign as I’m not privy to their performance metrics or strategy. The recommendations at the end are offered with deep respect for the Iru marketing team and is purely a thought exercise in how I might have approached certain elements differently.Who is Iru?Iru is an AI-powered IT & security platform that unifies identity, endpoint, and compliance automation into a single tool. Their core message is around con
Pentera's Changing the Cyber Game (opens the original)
Read excerpt
A quick note: Everything I’m sharing here is my subjective take on Pentera’s Changing the Cyber Game campaign as I’m not privy to their performance metrics or strategy. The recommendations at the end are offered with deep respect for the Pentera marketing team and is purely a thought exercise in how I might have approached certain elements differently.Now, let’s talk about the beautiful game.Read ChatGPT summaryWho is Pentera?</
Varonis' Breach at the Beach (opens the original)
Read excerpt
A quick note: Everything I’m sharing here is my subjective take on Varonis’ Breach at the Beach campaign as I’m not privy to their performance metrics or strategy. The recommendations at the end are offered with deep respect for the Varonis marketing team and is purely a thought exercise in how I might have approached certain elements differently.Now, let’s talk about THE BEACHHHH (if you have young children that watch Bluey, you’ll understand).<s
Retool's Inside the Lines (opens the original)
Read excerpt
A quick note: Everything I’m sharing here is my subjective take on Retool’s Inside the Lines campaign as I’m not privy to their performance metrics or strategy. The recommendations at the end are offered with deep respect for the Retool marketing team and is purely a thought exercise in how I might have approached certain elements differently.Now, let’s talk about the beautiful mess of a child’s drawing. As a father of two, my heart loves it but my kitchen table and walls despise it.Who is Retoo
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.