HeyJaredC-Suite Secrets
C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite…
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
How to Build a Business That Doesn't Depend on You: Systems, AI & Exit Strategy (opens the original)
Read excerpt
What happens when your business gets busy enough that you stop marketing, stop documenting processes, and stop thinking about what happens next? Eventually, the pipeline slows down, the business becomes dependent on you, and you find yourself starting over. In this episode of C-Suite Secrets, Heather Parsons sits down with entrepreneur and media technology strategist Shelley Stansfield, who shares lessons from more than 37 years in business, beginning in political cable advertising and evolving
The Digital Revenue Gap: How Manufacturers Leave Millions on the Table (opens the original)
Read excerpt
In this episode of C-Suite Secrets, Heather Parsons sits down with Ethan Giffin, CEO and founder of B2B eCommerce Agency, for a candid conversation about what two decades of entrepreneurship actually teaches you. Ethan shares his journey from haggling over yard-sale nickels at eight years old to running an agency where projects now average half a million dollars, and unpacks the pivotal decision to niche down and serve mid-market manufacturers and distributors building digital revenue channels.
Leads vs. Pipeline: The Only Marketing Metric You Should Judge with Tom Shapiro (opens the original)
Read excerpt
In this episode of C-Suite Secrets, Heather Parsons sits down with Tom Shapiro, CEO of Stratabeat, an organic growth agency serving B2B technology and software companies. Tom shares the through line that has driven every business he has grown, including taking one agency from twelve million to seventy-five million in annual revenue in five years: relentless focus on the customer instead of yourself. He explains why talking about your own technology and methodology kills sales, and why going deep
9 Traits of High Performing Companies That Drive Business Growth (opens the original)
Read excerpt
In this episode of C-Suite Secrets, Heather Parsons sits down with entrepreneur, branding strategist, and Circle S Studio founder Susan Quinn to explore what separates high-performing companies from businesses that simply stay busy. Susan shares lessons from more than four decades in business, including why entrepreneurs need to stop trying to do everything themselves, how the right people and mentors can accelerate growth, and why strong brands are built on guiding principles rather than just l
Praying for Referrals Is Not a Marketing Plan: Building Real Growth Systems (opens the original)
Read excerpt
In this episode of C-Suite Secrets, host Heather Parsons sits down with Tom Mirabella, founder of Wingman, a full service marketing agency he has grown over seventeen years from a solo operation into a team of twenty five serving hundreds of small businesses. Tom shares the mindset shifts that carried him out of corporate America and into building a company now expanding through franchising. The conversation digs into what it really means to be wired for entrepreneurship, from treating every set
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.