BuzzStream Digital PR and Link Building Podcast
Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
Inside Australian PR with Jasmin Hyde (Hyde and Seek Communications) (opens the original)
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This week Vince sits down with Jasmin Hyde, founding director of Hyde and Seek Communications, a PR agency based in Australia. They cover how AEO and AI visibility are reshaping PR strategy, why case studies are nearly non-negotiable for Australian media, why a phone call still beats an email pitch there, and the tools and databases her team actually uses.🔑 Key Takeaways: Case studies are the single biggest lever in Australian PR — journalists want validation from a real person or customer, not
Digital PR is Getting Boring (and How to Fix it) (opens the original)
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Digital PR campaigns are starting to blend together — the same survey-led indexes and "most Googled X" pieces, over and over. In this episode, Olivia Wiltshire, Head of Digital PR at Brave Bison, makes the case for moving past familiar formats and walks through exactly how her team finds and pitches ideas that stand out. ⏱️ Timestamps: 0:00 - Intro 2:15 - What's changed in digital PR over the years 4:44 - What kinds of digital PR campaigns are overdone right now? 7:55 - Do clients come to you wi
How to Find and Pitch Real Case Studies for Digital PR with Becca Peel (opens the original)
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Real people are becoming one of the biggest differentiators in digital PR pitches—especially as journalists grow wary of AI-generated “experts.” Becca Peel, Head of Digital PR at Tank, breaks down exactly how her team finds, verifies, and pitches real people and case studies for its campaigns. In this episode: How Tank finds relevant case studies What makes someone a strong—or weak—case study How to verify that a source is a real person When to lead with data versus the human story How to tailor
Is Journalism in Trouble? A Convo with the Press Gazette's Editor-in-Chief (opens the original)
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In this episode of the BuzzStream Podcast, host Vince Nero talks with Dominic Ponsford, editor-in-chief of Press Gazette, about the state of journalism in the age of AI. Dominic has covered the industry since the 1990s and offers a candid, data-informed look at how publishers are losing ground to Google, Meta, and AI platforms. Plus the story behind Press Gazette's investigation into fabricated AI "experts" quoted across major UK news outlets, and what it all means for the future of PR. ⏰ Timest
Personalization in AI Results with Garrett Sussman (iPullRank) (opens the original)
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Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it. In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactly how much personalization skews AI recommendations — and what it means for SEO, digital PR, and content strategy. Timestamps: 00:00 – Intro 02:03 – How big is the personalization "slice of the pie"? 04
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