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Buyer Truths

Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried…

Podcast · By Drew Giovannoli & Jen Allen-Knuth · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Aug 31, 2026
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Earliest in this view
Jul 10, 2026
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Latest episodes

  1. Episode · Aug 31, 2026

    UserGems vs Clay vs 6Sense: How a Marketer Replaced Demandbase (Six-Figure ABM Decision) (opens the original)

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    Bryn Adler, Senior Director of Marketing at Emburse, set out to replace Demandbase over one problem she couldn't get past: she no longer trusted the data. The account signals her team passed to sales had become a black box, and she couldn't open the tool up to her SDRs in good faith. The data problem started the search. One sales rep decided the outcome. She assumed 6Sense was the only real alternative, a straight swap of one legacy ABM tool for another. Then, in a routine check-in, UserGems sho

  2. Episode · Jul 10, 2026

    The VP of Marketing at Commerce Was Ready to Buy More. The Rep's Hustle Cost Him... (opens the original)

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    Michael Scholz, VP of Product & Customer Marketing at commercetools, came into an analyst relations renewal as the named budget holder. His CEO and chief strategy officer had both pointed the rep his way. He wasn't a gatekeeper, and he was genuinely open to buying more across the multiple brands and products he owned. The hustle lost the deal. The listening won the expansion. One account manager went around him anyway, forwarding emails past the budget holder to product managers who couldn't sig

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