HeyJaredBuy-Havior
Katie Read is a buyer psychology expert, author of Buy-Havior, and founder of Living Persona™. Learn more at katieread.com or livingpersona.com.
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 28, 2026
Latest issues
Meditating for... WHAT?? (opens the original)
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Approximately 11 million years ago, I was a burned-out, stressed-out Hollywood assistant.Down the hall from me in a neighboring office was a tall peacock-goddess of a woman named Victoria. Now I’m tall already, so when I tell you she was tall, I mean that she was tall.She used to meet big wigs in the evenings sometimes for various networking dinners, and if they were at all rude or dismissive on the phone, her favorite thing was to say to them, “Great, I’ll see you there at 6:00. You can’t miss
But what healed? (opens the original)
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Buy-Havior is always written by me, not Chatgpt!I was talking with a dear friend last week about business, new ideas, new directions.She asked something that has stuck in my brain since then, so I’m going to bless/curse you with it.She said, “What do you want this next phase of business to heal for you?”Yeah.Just your average Tuesday business chat.In the moment, I didn’t have an answer. Heal for me<
You Won’t Guess this About Me (opens the original)
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Buy-Havior is always written by me, not Chatgpt!I never walk in my actual neighborhood.Too regulated. Lawns too suburban-appropriate.Instead I head out. Just two blocks away the messiness starts.Dirt roads. Pot belly pigs. Goats and sheep and chickens, rusted out tractor equipment. Paint jobs the Arizona sun had its way with years ago.Something in me relaxes there, where trees shed mounds of citrus no one picks up, where a Goldendoodle named Kydd escapes his fence every day just to best-friend p
AI Decided I’m Ugly (opens the original)
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(Buy-havior is always written by me, not Chatgpt.)Despite all my efforts with night cream, the jury has spoken.I was speaking at a Summit and went online to share the banner ad.And staring out at me, wearing my name and my green jacket, was a lovely woman. Who was not me.Brief double-take. Did the social media people pull someone else’s headshot by mistake? The two other speakers, both men, had the correct pictures.But then I noticed the hosts.Both women I know in person.Both face-replaced, just
The Catch-22 of Everything Right Now (opens the original)
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Ready for your head to spin?Companies: You must use AI! Be proficient! Use it for every little thing, or else!People: 🤷K.Everyone on social media: This is AI slop and now we hate you forever for publishing it!Linkedin: Don’t worry, we’re adding an AI-slop button so you can call out your peers!Substack: Don’t worry, this wildly-imperfect scanner will tell everyone
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