HeyJaredBusiness Wise
I write about building revenue-driving PR machines for brands and maybe a few other business things.
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 6, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Google's AI Mode is turning Agentic (opens the original)
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Hey y’all! I’m back home visiting family in Asheville, North Carolina. And boy have I missed it. The nature here is rogue and healing. Been taking walks with my mama to get drinking water from the natural spring down the road and eating veggies straight from the soil. Feeling blessed to be from this land! Now back to business (I’m trying to figure out a smoother way to share personal updates and transition to marketing and business talk, so bare with me).
Getting cited by ChatGPT once is not a moat (opens the original)
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Hi y’all, I was traveling to NYC for work so I skipped last week, so this is a two-week catch-up. I’ve decided to change this letter a bit to be really focused on two things and two things only: The most important updates that really impact direct to consumer brands and how they rank in AI + the most important updates how consumers are shifting their search and/or purchasing behavior due to AI. It’s easy to get carried away in the nonstop news and updates, and I want to get a bit more focused in
Still think your customers don't shop with AI? (opens the original)
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Hi folks,I went to go see Peggy Gou live on Monday night at Palais-Royal in Paris. My friends know that I never go out unless it’s Thursday - Saturday. But if anyone could get me out to groove and move on a Monday, it would be Peggy Gou. In honor of my fun night…For today’s letter, I wanted to start out by breaking down the difference between Generative and Agentic AI. This is super important for brands to understand as this is changing commerce and shopping by the minute, and it’s
I got Shopify on the phone about the new AI reports (opens the original)
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Hi folks, I was going to send this letter on Tuesday per usual, but then I got a Shopify rep on a call Wednesday to walk through their new Agentic reporting — and knew it was worth holding the letter for. Forty minutes later I had a clearer picture, so here’s the operator’s translation, in three parts: what the new reports show, what they quietly miss, and what to do about both before the bigger launches land.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/
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