Business Wisdom Podcast
The Business Wisdom Podcast is the space where Business Strategist Clive Enever shares his inner business wisdom with you. Each episode is packed with his experience to help you grow and develop your own business wisdom.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Mastering Sales Cycle Metrics (opens the original)
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Many passionate entrepreneurs get stuck in an endless loop of busyness that lacks clear direction. Making endless calls, sending out countless emails, and packing a calendar can feel productive, but if quarterly revenue fails to reflect the effort, you are simply moving fast without moving forward. To turn chaos into consistency and ambition into achievement, you must actively measure and steer your sales cycle, the complete journey from initial prospect identification to the final signed contra
Evaluating Repeat vs. New Client Revenue (opens the original)
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In business, it is easy to get distracted by the dopamine hit that comes with landing a brand-new client. However, if your entire model is built around constantly finding new customers, you effectively put your business on a treadmill that never slows down. Every business needs cash flow to survive, but there is a distinct difference in what it costs to acquire new revenue versus repeat revenue. Acquiring new customers requires heavy investment in marketing, advertising, sales calls, and onboard
Measuring Sales System Effectiveness (opens the original)
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Many business owners feel mildly uncomfortable, or downright frightened, by the word "sales". But sales is simply a conversation designed to help a customer arrive at the right decision to solve an issue confronting them. To scale sustainable growth, you must move beyond basic monthly revenue figures and evaluate the effectiveness of your overall sales system. A sales system is not just a script or checkout page. It encompasses your entire customer journey, from lead capture and CRM workflows to
Evaluating Lead Quality and Sources (opens the original)
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Many business owners operate under the dangerous illusion that their primary problem is a lack of leads. They tell themselves that more traffic and inquiries will solve their revenue challenges, but if a business is built on a shaky operational foundation, frantic lead generation only accelerates its problems. Pouring leads into a "leaky bucket" breaks delivery systems, creates operational friction, and exhausts leadership. Evaluating lead quality isn't just about tracking conversion rates, but
How to Gauge Business Progress Every Quarter (opens the original)
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Leaving a positive, lasting legacy through your business doesn't happen by accident, but by design. Many owners look at their P&L statement at the end of the year and ask, "Did we make money?" Measuring leadership and business momentum requires a more nuanced, frequent approach. Waiting 12 months to evaluate your progress means you are relying on a rearview mirror. You cannot change what happened in March if you only review it in December. A 90-day block, or quarterly sprint, is the optimal oper
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