HeyJaredBusiness of TV
Discover everything TV and film producers need to know to plan for the future in our age of internet disruption, without hype or oversimplification.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 7, 2026
Latest issues
Creator niche: Science (opens the original)
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I’m going to do a longer post on internet-driven fragmentation and how to think about it more broadly across TV and the internet. However, in the meantime, I thought I’d share a recent example that illustrates how splintered audiences are across the creator economy. Recently, Rolling Stone published a list of the 25 most influential creators of 2026 (my favourite Pooja of Booklyn C
Adjusting how you think about YouTube view numbers (opens the original)
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Thanks to all those who responded to my survey to find out more about what you want to know to help you plan for the future - if you haven’t filled it in, please do so! It is here and will only take a few seconds of your time. One thing that came through as a theme was those who responded weren’t so keen on multiple topics within an individual email, as it was too much to take on board. So from now on, I’ll try to do single subjects in each email - today’s is about YouTube and its view counts, w
What producers need to know: Instagram (opens the original)
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This is the first in a new series for paid subscribers, where I go into a particular platform, media type or revenue opportunity in more detail. This series sits alongside the others that I'm working on, which overall aim to help you build up a playbook about the wider market that TV sits within. As a reminder, the full set of new strands are:Creator niches - One a month looking at the latest going on in particular genres or territories - last week was the first of the new batch, on news creator
Channel 4’s future and its digital strategy (opens the original)
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<img alt="Big 4 — atelier one" class="sizing-normal" height="667" src="https://substackcdn.com/image/fetch/$s_!C4TA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F799b7b7a-e4c2-47c7-8bf7-
YouTube and its competitors (opens the original)
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I’ve been wanting to do more video or a podcast for over a year now. I’ve had a go at various formats and frankly nothing really appealed or felt particularly natural or of value to you. Which after all is the whole point of this exercise.However, the appeal of doing more conversational content remained, so rather than continuing to overthink this going round in circles, I thought I’d just start having more regular casual chats about subjects, themes or insights that I think are interesting and
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