HeyJaredBusiness of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the 1…
- Indexed episodes, last 90 days
- 10
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- Sep 7, 2026
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- Jul 6, 2026
Latest episodes
#584. Matt Beezley: AI Is Either Ignoring Your Brand or Reinventing it. Here's The Fix (opens the original)
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Your brand is being described right now on platforms you don't control — and AI is assembling those fragments into a story you'd never tell about yourself. Matt Beezley, Senior Strategist at Red Fan Communications and creator of the Brand Authority Index, calls it narrative entropy. And in this episode of the Business of Story, he explains exactly why it's the defining brand challenge of the AI search era. Matt has spent more than a decade helping B2B companies across fintech, insurtech, sustain
#583. Lindsey Busfield: Own Your Niche. Govern Your Story. Win Your Market. (opens the original)
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What separates the brands that dominate their category from those that disappear into digital noise? Two things: a ruthlessly focused niche and a brand story governed with such precision that your ideal client finds no other logical answer. Lindsey Busfield, co-founder of Optimize My Firm, built the nation's most recognized SEO agency for personal injury attorneys by doing exactly that — going so narrow, so deep, and so disciplined in her StoryOps™ that competitors simply can't follow. In this e
#582: Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling (opens the original)
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Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and it may be the most important concept in business storytelling you haven't heard yet. Gavin McMahon is a recovering mechanical engineer, founder of a 25-year leadership and storytelling consultancy, and author of Story Business: Why Stories Rule the Wor
#581: Rain Bennett: Why Your Brand Story Belongs to Operations, Not Marketing (opens the original)
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Rain Bennett — award-winning documentary filmmaker and author of The Chief Storytelling Officer — joins Park Howell on the Business of Story to make the case that your brand story doesn't belong to marketing. It belongs to your entire organization. And if no one is governing it, AI is fragmenting it faster than you can fix it. In this episode, Rain introduces his Narrative Operating System (NOS) — a living, governing architecture that threads a single coherent brand story through every departmen
#580. Sharon Toerek: Don't Sell What You Do. Profit from How You Think (opens the original)
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Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency. IP attorney Sharon Toerek, founder of Legal+Creative and host of The Innovative Agency podcast, joins Park Howell to reveal the intellectual property and AI legal risks every agency principal needs to understand right now. Sharon is the agency industry's most trusted leg
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