HeyJaredBusiness of Apps Podcast
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Aug 31, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel (opens the original)
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Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on click-through rate than the same brand's own ads. So the question is no longer whether to use influencers. It's how to scale them without losing the ROI. In this episode, we bring you a live panel hosted by Lucia Aguilar, CEO and Founder at TATAM Digital, featuring: Joanna Malecka, Partnership Director
273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube (opens the original)
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In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are watching what happens there. To cover all this, we've got Stephanie Ino, Client Services Manager at Gummicube, about how ASO and paid search feed each other on the App Store and Google Play. Stephanie explains why ASO is the home base every channel returns to, how
272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube (opens the original)
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Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may have measured the wrong users entirely. In this episode, we speak with Scott Masters, Director of Strategy and Partnerships at Gummicube, about why mobile A/B testing is never set-and-forget. Scott explains why most developers and marketers under-invest in testing, what a sensible cadence looks like -
#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews (opens the original)
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In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Product at SmartNews, about how a Japanese news app was rebuilt — not ported — for American users. Ramesh explains why SmartNews users spend 20 minutes per session, why 79% of them don't switch to another screen while reading, and how that focus turns into brand recall for advertisers. He also covers cont
#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel (opens the original)
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Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring: Hannah Parvaz, Founder at Aperture Ewelina Pendino, App Growth & Performance Marketing Global Lead at Binance Veronica Lee, Global Performance Media Specialist at H&M. The format is simple: six provocative statements — from AI replacing growth roles to data versus creative — and the panel, along wi
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