Business for Nerds
Helping therapists, coaches + creative nerds go from crickets to clients—without funnels, burnout, or the spiral. I blend psychology + business strategy as a therapist-turned-business nerd.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 23, 2026
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- Earliest in this view
- Jul 13, 2026
Latest issues
The Strengths and Struggles of the Professional Self (opens the original)
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A quick note: I’m still working this idea out. Think of this as a field note rather than a finished framework. What is the source of these thoughts? My work as a therapist and coach, reflections from Offer Lab, and what I’m noticing about the creative self.TLDR: In 2023, I was studying the professional self as I researched compassion fatigue in therapists in private practice. Now, as I think about my own growth and identity, that idea is morphing into something more. I see myself as a therapist,
Liked, But Not Hired (opens the original)
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What happens when therapists and other helpers know how to help, have attended a plethora of trainings, have a decent offer but don’t know how to actually offer the thing?the above clips are from the Offer Lab meeting from 8/22/26: From Resonance to Trust.I’ve been running Offer Lab for a while now and I’ve been thinking about what it’s becoming so I can actually describe it and invite the right people into it.I’ve realized something recently, (than
From Resonance to Trust (opens the original)
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Hi Angie — and future Offer Lab folks who may be reading this later 😄I know that the signal was going in and out so I wanted to highlight some of the things I presented that you didn’t hear.The big thread we keep coming back to is trust: people can like what we’re saying, resonate with our ideas, follow along for a while, and still not be ready to hire… Read more
The Troll was Actually Useful (opens the original)
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This is a post mainly for therapists diversifying income streams and running into roadblocks. But other helpers may find some insights too.<img alt="" class="sizing-normal" height="1080" src="https://substackcdn.com/image/fetch/$s_!tbng!,w_1456,c_limit,f_auto,q_auto
The Thing Might Need More Time (opens the original)
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Editing this Offer Lab replay helped me realize something that Stop Rebuilding. Finish the Thing needs a little amendment. Or maybe a note.One of the biggest things I took from this conversation is:Sometimes we are circling for a reason.I really liked what you said about intuition and self-reflection. That maybe we need to face a part of ourselves that … <a href="https://drbrieannawilley.substack.com/p/the-thing-might-need
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