Business Built Right
Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.In each episode, we explore the critical pillars of successful business:…
- Indexed episodes, last 90 days
- 16
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 4, 2026
Latest episodes
The Vintage Strategy: Measuring Business Quality Through Cohorts (opens the original)
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Your customer count is up 20 percent and the board is thrilled. But what if the number is hiding a business that's getting worse? A look at vintage tracking, the cohort method that shows whether you're truly growing or just getting bigger. A rising customer count can be a comfortable lie. Learn how tracking customers by joining date reveals the truth about your growth.
Would You Still Want Your Free Users If They Never Paid? (opens the original)
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Every founder's pitching freemium right now — but Dropbox and Spotify are both "freemium," and only one of them can actually afford it. This episode breaks down five conditions that separate freemium businesses built to last from the ones quietly bleeding out: who you're really targeting, what a free user costs you, why they'd ever convert, what they give you before they do, and whether you can survive long enough to find out if any of it works.
Growth Follows the Customer, Not the Company (opens the original)
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A strategy lesson from Wix on why the best growth adjacencies often emerge by following the customer’s next problem—not the company’s existing capabilities.
Employer Brand vs. Employer Reputation (opens the original)
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Why the careers page nobody trusts matters less than the reputation nobody controls — a HubSpot case study on employer brand vs. employer reputation, and why the gap between them is now a business strategy problem.
The Sandpaper Test: Is Your Culture Improving the Work, or Just Numbing It? (opens the original)
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Most workplace perks don't fix bad jobs — they just make them easier to tolerate. A short, sharp look at the difference between culture initiatives that improve the work and ones that just numb it.
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