Skip to content
HeyJared

Business as Usual

Where battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage

Newsletter · By Willian Correa · English · Paid tier available · Official site

Indexed issues, last 90 days
3
Latest publication
Sep 6, 2026
Audience
Checking…
Earliest in this view
Jul 7, 2026

Latest issues

  1. Issue · Sep 6, 2026

    Hire Every Engineer Like You'd Hire a VP (opens the original)

    Excerpt

    Read excerpt

    Years ago; around 2008, at ASTL, when we were maybe 20 people; I sat through a quarterly hiring review where Marcia, wearing one of the many hats you wear at a startup that size, walked us through a funnel chart. Eleven hundred applications at the top. Forty-something phone screens. One accepted offer at the bottom. Conversion was up over the prior quarter, so the slide had green arrows on it, which sadly remembers how much we cared about accessibility in the choice of colours back then.When it

  2. Issue · Aug 13, 2026

    When You Think Your Manager Is Betting on the Wrong Thing (opens the original)

    Excerpt

    Read excerpt

    Article at https://businessasusual.io/p/when-you-think-your-manager-is-betting

  3. Issue · Jul 7, 2026

    The Precision Hiring Trap (opens the original)

    Excerpt · Critical tone

    Read excerpt

    The question caught me mid-sentence. I was describing how we'd restructured a team, cutting two junior roles to free up budget for a senior hire, when the person across the table said, "But where do you think seniors come from?"I had an answer ready, and I knew it was wrong before I finished saying it.That was maybe eight years ago. I've watched the question become an industry-level problem since then, and I've watched most organizations answer it the same way I did: by buying their way out of i

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

No verified audience measurement yet.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about Business as Usual