Business as Usual
Where battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
- Indexed issues, last 90 days
- 3
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- Sep 6, 2026
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- Jul 7, 2026
Latest issues
Hire Every Engineer Like You'd Hire a VP (opens the original)
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Years ago; around 2008, at ASTL, when we were maybe 20 people; I sat through a quarterly hiring review where Marcia, wearing one of the many hats you wear at a startup that size, walked us through a funnel chart. Eleven hundred applications at the top. Forty-something phone screens. One accepted offer at the bottom. Conversion was up over the prior quarter, so the slide had green arrows on it, which sadly remembers how much we cared about accessibility in the choice of colours back then.When it
When You Think Your Manager Is Betting on the Wrong Thing (opens the original)
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Article at https://businessasusual.io/p/when-you-think-your-manager-is-betting
The Precision Hiring Trap (opens the original)
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The question caught me mid-sentence. I was describing how we'd restructured a team, cutting two junior roles to free up budget for a senior hire, when the person across the table said, "But where do you think seniors come from?"I had an answer ready, and I knew it was wrong before I finished saying it.That was maybe eight years ago. I've watched the question become an industry-level problem since then, and I've watched most organizations answer it the same way I did: by buying their way out of i
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