HeyJaredBusiness & Marketing with Nika
The newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Funding, SaaS and Marketing psychology.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 27, 2026
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- Earliest in this view
- Jul 19, 2026
Latest issues
😏 How to improve your SEO game in the AI era? (opens the original)
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Let’s be honest. It is easier to get summary answers from AI than to endlessly research pages on Google. Companies are focusing on showing up in results generated by artificial intelligence. And that is good, because they do not want to fall behind and miss the opportunity. In this episode, we will talk about why it is so important to pay attention to SEO for AI; mention a few tips that can help with showing up in search results and outline a few tools that you can use to track it. Today, there
✍️ How to write on LinkedIn so that your content is optimised for LLMs (opens the original)
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LinkedIn shared a new playbook with tips on how to create content that’s more likely to get cited by AI chatbots. I, personally, do not focus on this part of content creation, but I think it is worth sharing with you the recent updates since I am very active on that platform. In this edition, I’ll summarise the LinkedIn's playbook that is focused on optimising content for LLMs. This edition is divided into these 2 subchapters: 😲 A few facts about LLM citations from LinkedIn 💡 Tips for optimising
🙀 My Product Hunt launch plan – revealed! (opens the original)
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I’ve been coming back to Product Hunt for almost 4 years now, and I’m about to launch my own product (Chrome extension for LinkedIn – SafeLimit). I know the platform has changed, and my product isn’t quite ready yet. BUT… that didn’t stop me from sharing my own plan for how I would like to approach it. In this article, I’ll provide a summary of information about the platform that might be useful to you if you’re about to launch there, and
Marketing tools every marketing manager should try (opens the original)
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This edition will be a little bit unusual. It wasn’t written by me, but by my Substack friend , who works in B2B marketing. We had a call together, where she interviewed me, but at the same time she offered to write an article on a marketing topic. I didn’t hesitate for a moment. I knew that I needed to revive this newsletter with her experience. That’s why I’m bringing you an article written by Irene about recommended tools that can make your work as a marketer easier. All the sub-chapters are
✊ How to win over 𝕏 (opens the original)
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Twitter isn’t exactly the social network where I spend the most time, but I still don’t want to miss anything that could potentially help the account grow. So far, I’ve gained just under 2.4K followers in all the time I’ve been posting. Maybe if I put more effort into it, I could have more. Anyway… In this piece, I'll share what you should focus on if you want to prosper a little (whether in terms of what metrics you should try to scale), or make money from posting, and I'll give you a few tips
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