HeyJaredBullhearted
Brand strategist turned digital experience architect. I help midmarket and enterprise multi-unit restaurant brands unite brand, CX, and tech to drive loyalty, boost revenue, and build unforgettable experiences that actually convert.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 3, 2026
Latest issues
Product Is Where Your Brand Has to Prove Itself (opens the original)
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Sometime in the late 1970s, a man walked into a Nordstrom store in Fairbanks, Alaska carrying a pair of tires. There was an obvious problem: Nordstrom sold clothes and shoes, not tires. The man insisted he’d bought them there and had been promised he could return them. Technically, he was right. Before Nordstrom moved into the building, it belonged to Northern Commercial Company, a general merchant that sold everything from linens to automotive supplies. The merchandise changed when Nordstrom to
Brand Personality Is More Than Tone of Voice (opens the original)
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In 1930, Gandhi walked roughly 240 miles to the coast at Dandi to make salt. British law said he couldn’t. That‘s exactly why he did it. He broke the law in public, deliberately, and essentially invited the authorities to respond.Twenty-six years later and half a world away, Che Guevara came ashore in Cuba on an overloaded yacht called the Granma carrying a rifle. After the revolution, he would oversee La Cabaña prison, where political prisoners were tried and executed under his authority.You’d
Identifying Audiences Beyond Demographics Using AI (opens the original)
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Most audience research I see is a demographics dump with a persona slapped on top of it.They include the usual elements: age range, household income, education, and maybe a few interests pulled from some syndicated research. Then comes the stock photo of a woman laughing at a salad and a name like Millennial Michelle. Somebody puts it into a beautiful deck, everyone nods during the presentation, and six months later the brand is wondering why none of its marketing seems to mean much to anybody.T
How Brand Principles Connect to Patron Projection (opens the original)
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Brand Principles are usually treated as an internal affair. They help employees understand how to behave, give leaders a filter for decisions and, if they’re written well, turn an otherwise lofty Purpose into something useful when there isn’t a manager around to interpret it. All of that is true, but Principles have another job that I think is considerably more important to the strength of the brand. They create evidence for the Patron.Every time a company follows a Principle, something happens.
No, Aerie’s sales didn’t skyrocket because of an AI-generation ban (opens the original)
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<img alt="" class="sizing-normal" height="1000" src="https://substackcdn.com/image/fetch/$s_!WII0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d9c49b5-f504-4c7c-9553-65f26905c804_800x1000.jp
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