HeyJaredBulletproof Your CPG Brand
If you're building a CPG brand and running out of runway, this podcast is your unfair competitive advantage.Bulletproof Your CPG Brand is the go-to podcast for mission-driven brands emerging and growth-stage CPG brand founders navigating retail, e-commerce, and omnichannel…
- Indexed episodes, last 90 days
- 10
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- Sep 8, 2026
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- Jul 8, 2026
Latest episodes
338. We Got the Stores. Now How Do We Make Them Work? With Julia Klein, LiveMore Superfoods (opens the original)
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338. Getting into retail is a big win. But for many founders, that is where a different set of problems begins. In this episode of Bulletproof Your CPG Brand , Dan Lohman sits down with Julia from Livemore Superfoods to talk about what happens after the retailer says yes. Julia shares how Livemore grew, what they learned the hard way about retail expansion, and why being in more stores does not automatically mean the business is stronger. One of the most valuable lessons from this conversation i
337. More Retail Doors. Less Cash? The Hidden Cost of CPG Growth (opens the original)
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337. A CPG brand can add distribution, grow revenue and become financially weaker at the same time. I've watched it happen. A profitable brand expanded into more distributor DCs and markets. Distribution increased. So did inventory, free fills, chargebacks, distributor costs and the resources required to support all those new doors. The sales report showed growth. The underlying business was getting weaker. That's because getting the retailer's yes isn't the end of the investment. In many cases,
336. More Retail Doors Won't Fix the Wrong Assortment (opens the original)
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336. I found a roughly $15 million growth opportunity gap inside a brand that was already in the stores. They did not need another retailer. They needed the right products in the retailers they already had. The brand had 16 SKUs, growing distribution, brokers, promotions, and plenty of reasons to believe things were moving in the right direction. But store by store, the assortment told a very different story. Retailers were carrying the brand — but often not the core products shoppers in the cat
335. CPG Pitch Deck - What Retail Buyers Need to See Before They Say Yes (opens the original)
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335. If you're trying to get into retail stores, a better-looking CPG pitch deck is not enough. Retail buyers hear versions of the same founder, product, traction, growth, and market-size story every day. The brands that stand out make the retailer's decision easier . In this episode of Bulletproof Your CPG Brand , I explain what retail buyers actually need to understand before taking the risk on a new item — including where the product belongs, who the shopper is, why that shopper matters to th
334. The Promotion Was Approved. So Why Is the Shelf Empty? (opens the original)
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334. Your promotion is live. The retailer approved it. The funding is committed. Inventory shipped. The team believes everything is ready. Then someone walks into the store. The sale tag is there. The shelf is empty. Or the display never got built. Inventory is sitting in the back room. The product was moved. A competitor took the space. Something changed between the plan and what the shopper actually experienced. And here is the dangerous part: Your report may eventually tell you the promotion
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