HeyJaredBuilt on Bikes
Stories at the intersection of cycling, culture, and the business behind it.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest issues
Who Is Actually in Charge of the UCI Gravel World Series? (opens the original)
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<img alt="" class="sizing-normal" height="800" src="https://substackcdn.com/image/fetch/$s_!ZoEw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ffc800b-cf47-44d9-8e91-6c5dea6aa2e1_1200x800.jpe
How a Venture-Backed Fintech Found Success by Sponsoring IRONMAN (opens the original)
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<img alt="" class="sizing-normal" height="970" src="https://substackcdn.com/image/fetch/$s_!gr-7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd094d196-5241-4d15-ad0a-40989cc45bc3_2000x1333.j
Ōura Is Going Public. Whoop Bought the Bike Race. (opens the original)
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<img alt="" class="sizing-normal" height="757" src="https://substackcdn.com/image/fetch/$s_!shh0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f699e0d-99d5-4ac0-963e-d01b6f099cc1_2240x1165.pn
Who Actually Funds Professional Cycling and What It Tells Us About the Sport's Future (opens the original)
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Some of the most interesting topics I cover on this newsletter are financial analysis and brand strategy deep dives on iconic cycling brands. Sometimes the story is how a brand like Rapha is taking a bold approach to brand development, and other times it is how brands like ENVE and <a href="https://builtonbikes.cc/p/ventum-racings-
Gravel Worlds Showed Us What American Gravel Broadcasting Could Be (opens the original)
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<img alt="" class="sizing-normal" height="1400" src="https://substackcdn.com/image/fetch/$s_!6tKJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29f39754-82f7-4211-b9c4-f0016bf480aa_4161x4000.
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