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Built in Public

Built in Public is a personal brand podcast hosted by Courtney Johnson.Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage.We talk positioning,…

Podcast · By Courtney Johnson · American English · Official site

Indexed episodes, last 90 days
12
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 22, 2026

    How To Get Brand Deals (With Any Follower Count) (opens the original)

    Episode notes · Neutral tone

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    you don't need a million followers to get paid by brands. you don't need an agent. you don't even need to be famous. this is your no-bs guide to your first brand deal: how i went from $5,000 my first year to $250,000-$300,000 this year, every platform and agency i use, and how my husband, with only 3,000 followers, has landed a $50,000 brand deal i've never gotten with almost a million followers. so yeah - let's get into this. grab my brand outreach templates below ⤵️ docs.google.com/document/d/

  2. Episode · Sep 15, 2026

    How To Make Money On Social Media (opens the original)

    Episode notes · Positive tone

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    hi friends. did i tell you how I turned $8,500 I didn't have into a program that's made me $300,000 in the last year? that's basically what this whole solo episode is: me opening up my bank account and walking you through it. I'm covering my 100 free calls strategy, the exact questions I ask people to build a real offer out of thin air, and then I rank almost every single way I've ever tried to monetize my content, close to 29 of them, from the ones that pay my rent to the ones that were honestl

  3. Episode · Sep 8, 2026

    This Is How Authors Get Book Deals (and how i got mine) (opens the original)

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    I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all. I'm sitting down with the incredible Thea Diklich-Newell, the editor who acquired and shaped Career Cheat Codes, to talk about how my dream happened and how it can happen for you too. a little snippet of what we got into and how it all started: a coworker of hers sent her my TikTok series one day, she saw something in it, and she emailed me asking if I'd ever thought about turning it

  4. Episode · Sep 1, 2026

    I Answered Every Question K*lling Your Personal Brand (Q&A) (opens the original)

    Episode notes · Neutral tone

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    okay so I recorded this one about to burst, and my baby is already here. wild!!!!! so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most unhinged personal brand questions in my inbox, answered. in this one: why "I'm multi-passionate" isn't a real problem, why you'd never let a friend treat you the way your boss does, and the exact system that kept me posting daily even at nine months pregnant. heads up, "fuck your niche" gets said more than once. I stand by it. l

  5. Episode · Aug 25, 2026

    The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney (opens the original)

    Episode notes · Neutral tone

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    Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million views and go from 7K to 300K followers in a month, and this episode made me rethink my entire relationship with consistency. I've spent years listening my audience they needed a strategy before they post anything. meanwhile, this guy posted twice a day for two years with 2,000 views a piece, no strategy, no niche, no plan, just

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