HeyJaredBuilding With Buyers: Startup Marketing and Growth Fueled By Customers
You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers?
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Building With Buyers Trailer (opens the original)
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Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both — real growth and a buyer experience that actually surprises and delights. Hosted by me! Anna Furmanov.
278 - The Rise of the SuperPMM (opens the original)
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The PMM role is under real pressure right now. VPs of Marketing and CMOs are being asked to do more with less: fewer headcount approvals, leaner teams, tighter budgets. And PMM is often the first place that gets squeezed. Instead of hiring a full-time PMM, companies ask the existing team to absorb the work. Or they bring in a fractional. Or they just... don't do it, and wonder later why GTM feels off. At the same time, the scope of what PMMs are expected to own has exploded. Positioning, messagi
277 - Marketing Leaders Intense Needs Right Now & Where To Go From Here (opens the original)
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Finally doing a solo episode! 'Bout time. I talked to 18 CMOs / Mktg VPs for 9 hours about what is super intense for them right now and then I analyzed what I heard and packaged it up for you. Here's the report. Let me know if you have any questions as you review + please share with your team and your marketing leader friends. Jump in: 00:00 - Intro to the research 00:33 - The motivation behind exploring in-depth insights 01:14 - The "Aha Moment" skill for finding truths 01:57 - The scoring syst
276 - Rob Snyder Changed My Mind On How To Sell (opens the original)
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Rob Snyder is founder and advisor to b2b startups, Fellow at Harvard Innovation Labs, and Operating Partner at Grix VC. He wrote a book called The Power of PULL which I recommend to folks that are building 0 to 1 (and beyond). We discuss: Quick explanation of PULL; Anything less than "Hell Yes!" is a no, but this is not what we learn in sales; The Rule of One and focus on one person when you’re creating your PULL hypothesis; Are aesthetics even meaningful; Why selling and delivering needs to be
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