HeyJaredBuilding the Brands of Tomorrow
How do you build the brands of tomorrow? Here at Tomorrow Brands we know about brand building, having launched brands including popchips, smartwater & vitaminwater in the UK.Hosted by Ruth Fittock, this podcast explores the ideas, insights, and people shaping the future of FMCG.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
From Content Creators to Coffee Founders: The Rodd's Story (opens the original)
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"What Will and I had was an audience that was curated to give something a go... our job was to make that thing good enough that they'd be willing to have it twice." Will and James built an audience online long before they built a coffee brand. When they launched Rodd's, a plant-based ready-to-drink coffee, they forecast 22,500 bottles for the launch. They sold 100,000 in two weeks and then found out the hard way what FMCG lead times actually mean when you've got nothing left on shelf and a five-
"Stop Being the Bottleneck" Oddbox Founder Deepak Ravindran on scaling yourself as a leader (opens the original)
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"At each stage of the business, your identity has to evolve. From individual contributor, to manager, to leader. Most founders miss the moment when that shift needs to happen." Deepak Ravindran co-founded Oddbox, the UK's leading ugly produce subscription service, and scaled it from a church hall side project to a nine-figure valuation in under a decade. But the real story isn't the growth. It's what happened to him inside it. In this episode, Deepak talks honestly about what hypergrowth actuall
Grit, Angels, and the Truth About What it takes to Build a Brand- Joanna Jensen (opens the original)
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"The journey was about 10 times longer than I ever thought it would be, 10 times harder." Joanna Jensen built Child's Farm at her kitchen table after struggling to find products for her daughter's eczema-prone skin - and grew it into the UK's market-leading baby and family skincare brand before selling four and a half years ago. She's since become an angel investor, chair of the EIS Association, and author of Making Business Child's Play . In this episode, Joanna talks bootstrapping versus raisi
From Startup to Scaleup: What Nobody Tells You About Hypergrowth, with Little Moons founder Vivien Wong (opens the original)
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"Working hard means different things to different people... you just have to discuss expectations before you go into business with someone." Vivien Wong is co-founder of Little Moons, the mochi ice cream brand that became one of the most talked-about FMCG success stories of the last decade. From a small family factory in west London to supermarket shelves across Europe - and one of the most remarkable viral moments in UK food and drink history. In this episode, Ruth and Vivien skip the origin st
Kara Rubin on What US Retailers Actually Want - and Why UK Brands Keep Getting It Wrong (opens the original)
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"Every inch of shelf space is rent. And that rent is paid in velocity." Kara Rubin spent a decade at Whole Foods overseeing grocery for the entire Northeast region before moving to the brand side as VP at Just Water, where she helped take the company from the brink of bankruptcy to $25m in revenue. She now runs a consultancy with her business partner Ira, helping brands based outside the US navigate their entry into the American market. In this episode, the first in our mini-series on cracking t
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