HeyJaredBuilding the Brand of You
Founder Dream Local Digital & SkillsBuilder Marketing Coach Program, Women Entrepreneur Advocate, Fractional CMO, Influential Digital Media Exec, Dynamic Keynote Speaker, Boston Business Women Legacy League Member
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 8, 2026
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- Earliest in this view
- Aug 13, 2026
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What If The Rough Edges Are The Point? (opens the original)
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In my last post, I shared something that was both humbling and clarifying for me: I got more than halfway through writing Building the Brand of You and decided to start over. I realized that before I could write a book teaching other women how to build their brand, I needed to put Shannon Kinney through the framework first.So I began with Step 1: Awaken Your Voice. That process helped me see how much of my own story I had stopped telling. I had become so focused on building and promoting Dream L
I Got Halfway Through Writing My Book. Then I Realized I Had to Start Over. (opens the original)
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The first person who needed to go through the Building the Brand of You framework was me.There is something particularly humbling about getting more than halfway through writing a book and realizing you need to start over.Not edit it.Not move a few chapters around.Start over.That’s where I found myself recently with Building the Brand of You.I had been thinking about this book for years. I knew why I wanted to write it. I knew the women I wanted to help. I developed the five-step Building the Br
Before I Built Businesses, This Place Built Me (opens the original)
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Yesterday, I went home.Not just to Maine. Not just to the Midcoast. I went back to Spruce Head, the tiny fishing village where I grew up and where so much of who I am was formed.I hadn’t been back in quite some time, and as I drove down those familiar roads, my “head was on a swivel,” as my Nanny Louise used to say. I was looking everywhere, taking it all in. Familiar houses. Familiar turns. The water. The wharves. The boats.It felt really good.And if I’m being truthful, it brought up a lot of f
Spread the Light. Be the Lighthouse. (opens the original)
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In October of 2018, my life looked a lot different than it does today. I was a little less centered and a lot more exhausted.Dream Local Digital was in the middle of rapid national expansion, and I was traveling—a LOT. During that period, I flew more than 300,000 miles, often spending two or three nights a week away from home for nearly half the year. I was speaking to large crowds, launching new Dream Local Digital markets, training sales teams, and helping thousands of small businesses figure
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