HeyJaredBuilding Brand Advocacy
Building Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow.Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 26, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Inside e.l.f. Beauty's Top 1% Advocacy Strategy | Building Brand Advocacy (opens the original)
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In this week's episode of Building Brand Advocacy, Samantha Critchell, VP of Corporate Communications at e.l.f Beauty, explores how e.l.f built a zero-distance community by blurring the line between employee passion and consumer co-creation. We also unpick how generosity, cultural alignment, and asking consumers what they actually want transforms advocates into brand co-creators, and why straying from your core values is where advocacy collapses. In this episode, we cover: How e.l.f's zero-dista
Every brand wants advocacy, few are willing to actually build it. Here's how. (opens the original)
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In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA, unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural psychology, and the value of content creators in the modern industry. We also delve into which brands are winning at advocacy right now, how to turn consumers into advocates, and the impact of showing up in AI-powered search. In this episode, we cover: The creator economy landscape; key trends, creator va
All Brand Marketing Starts With Advocacy | Camilla Craven on AI, Community & Modern Brand Building (opens the original)
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In this week's episode of Building Brand Advocacy, Camilla Craven, former Global Brand & Marketing Director at FaceGym and now Fractional CMO & Consultant to multiple beauty brands, unpacks why advocacy is becoming the backbone of modern marketing strategy, from the operational realities of building community to the rise of employee-generated content and AI's growing role. We also dig into why the best marketing leaders aren't just measuring advocacy, they're listening. In this episode, we cover
Behind LOOKFANTASTIC: Rebuilding a £1B Retail Empire From the Inside (opens the original)
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In this week's episode of Building Brand Advocacy, Verity sits down with Georgie Fox, Head of Brand at LOOKFANTASTIC, to dissect what it actually takes to rebuild a brand's foundation from the inside out, and how community became their sharpest growth lever. This episode covers the brand-partnership relationship, why consumer connection has to run deeper than product, and how brands can fill the gap left by traditional media. Georgie shares the internal culture shifts that made it possible, LOOK
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