BUILDERS
Welcome to BUILDERS — the show about how founders get new technology adopted.Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology…
- Indexed episodes, last 90 days
- 35
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Founder-led roadshows: how Pennylane built trust inside local accounting communities across Germany and France | Tobias Janiesch (opens the original)
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Pennylane spent its first two years operating an accounting firm to experience the workflows it intended to fix. It then sold the profitable business, removed the channel conflict, and went all-in on software. After three years of deliberate customer development, growth accelerated to more than one million SMEs on the platform. In this episode of BUILDERS, Tobias Janiesch , Managing Director - Germany at Pennylane, breaks down the accountant-led distribution model, the trust-building behind its
Finding the buyer who was already on the hook | Ria Shah (opens the original)
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Handl Health is building an AI platform that aggregates and analyzes publicly available healthcare pricing data, helping brokers and benefits consultants design, evaluate, and personalize health plans for self-insured employers. In a recent episode of BUILDERS, we sat down with Ria Shah , Co-founder & Chief Product Officer of Handl Health , to learn how the company turned newly mandated price transparency data into a plan design platform that brokers and benefits consultants rely on. Topics Disc
AI visibility is not SEO 2.0 | Imri Marcus (opens the original)
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Brandlight is building an AI visibility platform that helps enterprise brands, most of them Fortune 500 companies, monitor and influence how they show up in AI engines across AI search, AI ads, and agentic commerce. In a recent episode of BUILDERS, we sat down with Imri Marcus , CEO & Co-Founder of Brandlight , to learn how the company won Fortune 500 customers from day zero and turned AI visibility into a CMO priority instead of an SEO project. Topics Discussed: Why calling AI visibility "SEO 2
Selling into 95% market concentration | John Taylor Garner (opens the original)
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Odynn is an AI-powered, fully modular platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards programs. The company's flagship product, Awayz, gives financial institutions a white-label travel portal where cardholders can search, plan, and book hotels and flights with side-by-side points, miles, and cash pricing. In a recent episode of BUILDERS, we sat down with John Taylor Garner , Founder & CEO of Odynn , to learn how the company is
The market nobody wanted | Alex Jekowsky (opens the original)
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Cents builds software, payments, and hardware for the laundry industry, serving laundromat operators and other commercial laundry businesses. The company is the only venture-backed company operating at scale in a market that most technology companies had overlooked, and has reached approximately one in six U.S. laundromats. In a recent episode of BUILDERS, we sat down with Alexander Jekowsky , CEO & Co-Founder of Cents , to learn how the company grew to serve roughly one in six U.S. laundromats
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