HeyJaredBuild a Better Agency Podcast
Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 20, 2026
- Audience
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- Earliest in this view
- Jul 5, 2026
Latest episodes
Ep 572: Operational Efficiency in the AI Era with Michael Greenberg (opens the original)
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Welcome to a thought-provoking episode of Build a Better Agency! This week, host Drew McLellan confronts a topic that every agency leader needs to address: operational inefficiency and the hidden costs it creates. Joined by operational efficiency expert Michael Greenberg, Drew explores why so many agencies find themselves drowning in disconnected tech stacks, tribal knowledge, and manual processes—and what it really takes to fix it. Drawing from his extensive experience in agency operations and
Episode 571 Build Winning Teams Through Agency Leadership with Lucy Stratton (opens the original)
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Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan sits down with Lucy Stratton, CEO and longtime team member of AgencyEA, to explore her remarkable journey from entry-level sales assistant to sitting at the helm. If you've ever considered succession planning, agency leadership, or simply wondered what it takes to thrive within one organization for decades, this episode is tailor-made for you. Lucy Stratton shares her unique story, beginning with her mo
Episode 570 Nine Non-negotiables When Considering A Partnership with Drew McLellan (opens the original)
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Welcome to a solo episode of Build a Better Agency! In this candid and thought-provoking installment, Drew McLellan tackles a crucial aspect of agency life that many leaders eventually confront—whether or not to take on a business partner. If you've ever found yourself yearning for someone to share the load, or wondering if partnership could be the solution to your fatigue or succession worries, this episode is a must-listen. Drawing on decades of experience as both an agency owner and consultan
Episode 569 Why Human Insight Still Beats AI Profiles with Laurence Metrick (opens the original)
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Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by industry veteran Laurence Metrick, founder of Trailer Works and author of the new book Your Audience Has a Heart, Not Just a Profile. Together, they tackle the timely and complex intersection of AI, agency life, and the enduring value of genuine human connection. Drawing on over three decades of agency experience, Laurence Metrick shares stories and lessons from both his career journey and
Episode 568 Leading with Creativity and Bravery with Todd Henry (opens the original)
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Welcome to another inspiring episode of Build a Better Agency! This week, host Drew McLellan welcomes creativity expert and acclaimed author Todd Henry for a deep dive into the world of creative leadership and navigating the pressures of producing excellent work on demand. Together, they unpack what it means to be a creative professional in agencies today—where creativity isn't just a job title, but a way of approaching problem-solving at every level, from design to client service to strategy. T
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